Platforms of Social Disconnection!

“Did you offer condolences to so-and-so on the death of his father?”
“Yes, I sent my condolences via Facebook!”

“Did you attend your relative’s wedding?”
“I watched it through a live stream and sent my congratulations in a video message.”

“Did you congratulate your friend on his success?”
“Of course, I sent him a message on WhatsApp.”

These are examples of answers many of us give today regarding social and family occasions—events that, before the rise of social media, held a certain sanctity, rooted in maintaining family ties, affection, compassion, mutual support, and solidarity.

Some may argue that communication technologies have revolutionized conversations and correspondence between people across countries and continents—and that is true. However, they have also imposed a new pattern of “remote” relationships.

Artificial Hearts!

Family ties may go neglected for years, even among close relatives, while entire families may not see one another for long periods—under the pretext that phone calls, video chats, and messaging apps suffice, accompanied by likes, shares, and artificial hearts that conclude comments on social media.

We have lost much of the human warmth that once brought families together, overshadowed by the dominance of smartphones and the spread of digital addiction. The phone has become a constant companion among family members—capturing attention, occupying minds, and captivating hearts. Each individual withdraws into their own world, browsing personal accounts on X, Twitter, Snapchat, or immersed in YouTube, TikTok, and Instagram.

Social intimacy has faded. Rarely does a child kiss their parents’ hands, a man embrace his uncles, or gently pat his aunts on the shoulder. Even handshakes among relatives have diminished—not due to necessity, but because communication has been reduced to social media. Visits have decreased, strong bonds have weakened, and estrangement has quietly crept in through these platforms.

Interaction through screens has replaced direct human connection. Emojis have taken the place of warm embraces, and profile pictures have replaced eye contact and genuine smiles—things that technology cannot truly replicate.

What are known as “social media platforms,” originally developed in the West to address family disintegration caused by excessive materialism and rising individualism, have instead weakened the already strong bonds in our Arab and Muslim societies. These societies once thrived on deep connections—family ties, marriage relations, neighborliness, friendship, and companionship—but now these platforms have begun to replace them with “virtual worlds.”

Experts warn that the use of social networks like Facebook and Twitter may substitute relationships with neighbors, according to a study by the Pew Internet and American Life Project.

Foolish Devices

What we call “smartphones,” along with the overwhelming influence of these platforms, has forced us into isolated islands—even within the same household.

As a wife, mother, and caregiver, I struggle to pull my children away from the vortex of phones and their applications. Hours may pass with each child isolated on their own device, unaware of others around them. Without exaggeration, this reflects the reality of many families today.

One woman recounts that her family members only meet through a shared group chat, while they rarely gather around the same dining table. A father says he communicates with his children via WhatsApp, seeing them only occasionally due to work, travel, and other commitments.

Another father in his fifties describes his daily struggle to pull his children away from their phones, trying to spend real time with them and engage in meaningful conversations about their lives. Yet digital addiction remains dominant.

Medical and scientific studies warn that this pattern of family interaction leads to feelings of isolation and disconnection from reality, as well as social and familial problems. It may even result in a form of silent marital estrangement and unspoken family disintegration within the same home.

More than 60% of university students are addicted to social media on a daily basis, negatively affecting their communication and family relationships, and exposing them to various moral and social risks, according to a study by the Doha International Family Institute.

Real Emotions

In the real world, there is a sense of closeness that nothing can replace—no matter how advanced or expensive technology becomes. A sincere smile, a firm handshake, a kiss on the forehead—these plant love, soothe the soul, heal wounds, erase resentment, and overcome the whispers of evil. These are feelings that no touchscreen can deliver.

Finally, restore some of the human, familial, and social warmth. Spread peace among yourselves, revive family ties through real presence—not from a distance—and beware of the illusion of “social” platforms that may, in reality, divide more than they connect.

Read Also:

-       How Does Social Media Shape Consumer Culture?

-       Social Media: Are They Threatening Family and Community Relations?!

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Read This Article in Arabic


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